Up to 35% annual revenue growth with strategic approach

During the strategic workshop, we gained a deep understanding of the company’s operations, production specifics, and customer base. We also analyzed the current positioning and communication, while identifying both their strengths and areas for improvement.

We discovered that Rodex Mechatronics was primarily viewed as a system supplier, with communication focusing on what services they offer, rather than on their approach to projects and why they are the ideal choice for clients. Due to the complexity of their production process, they struggled to communicate simply and clearly what they do, how they do it, and who their solutions are for. Moreover, despite their impressive achievements and references, they faced difficulties in showcasing them due to rigorous NDAs.

The core challenge of the communication strategy was to develop a clear and compelling way to explain what they offer, for whom, and the high quality of their solutions.

The existing communication with B2B clients lacked personalization. As part of the strategy, we identified key target groups, defined their current challenges, and mapped their decision-making process when selecting a manufacturing partner. We also discovered that the company was primarily active in industries that were long-term stagnant or in decline. In collaboration with key employees, we identified high-potential industries for the future.

The strategy’s focus was not only on marketing, but also on business transformation. To support this, we conducted a comprehensive market analysis, identifying three key segments and providing the company with a clear and focused vision. The market analysis was a crucial part of our work, helping the company’s leadership make informed and decisive choices on the future direction of the business.

We also developed a communication strategy aimed at addressing the business challenges of customers in the DACH region (Germany, Austria, Switzerland), the primary target markets. We created visualizations of their complex processes that are easy to grasp at first glance, and, in collaboration with the company, developed calculations to show why partnering with Rodex Mechatronics is a better choice than working with (Chinese) competitors.

We crafted a holistic model that illustrates how they solve customer challenges. This model will enable Rodex Mechatronics to build stronger relationships with clients and position comprehensive support as a key differentiator, setting them apart from being just another system supplier.

We positioned Rodex Mechatronics as one of Europe's leading manufacturers of integrated mechatronic components, providing comprehensive support to its partners through three key departments, extensive expertise, and over 40 years of experience.

To address the needs and challenges of the target audience, we developed tailored communication messages that highlighted clear benefits, from time and cost savings to streamlined production processes. These messages will be a cornerstone in the company’s long-term marketing materials, with a primary focus on sales.

The company’s strategic location and established supplier network became essential messages, aligning with current market trends such as the reshoring of production to Europe and the shortage of raw materials.

The strategy included both short-term and long-term marketing tactics and materials aimed at helping Rodex Mechatronics effectively translate its communication guidelines into the market while improving its sales process.

A major focus of the activities was the complete overhaul of the sales approach, which is the primary driver of new customers. Like in many B2B sectors, the manufacturing industry demands exceptional proactivity from the sales team to generate new business opportunities (leads). In this regard, we acted as consultants for restructuring the sales processes. Through small yet impactful changes (team adjustments, engaging external sales representatives, creating new sales materials, and optimizing the entire sales funnel), we achieved significant results in a short period.

We carried out an SEO analysis and developed the concept, content, and design for the new website. The final result is a modern, user-friendly site with tailored messaging that outperforms local and international competitors.

We created a multilingual sales brochure, with a modular design that is adaptable to various industries that Rodex Mechatronics wants to target, both now and in the future.

We developed an email segmentation plan based on target groups and stages, and implemented Google Search advertising, which is essential for the B2B segment.